Social media influencers in Ghana gathered at the premises of Lynx Entertainment on Friday, June 7, 2024, for a fruitful networking event powered by Live The Music Foundation.
The initiative, birthed from the desire to have players in the creative arts industry unite and collaborate on projects, crystallized following a clarion call made by the CEO of Lynx Group of Companies, Richie Mensah.
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Friday’s event witnessed progressive conversations among top social media influencers including Dancegodlloyd, Incredible Zigi, Endurance, Dulcie Boateng, KalyJay, Mitch Brothers, Ama Burland, Lisa Quama, ChampionRolie, Militant Dance Academy, and a host of prominent figures.
Richie Mensah, the veteran creative arts entrepreneur, addressed the gathering and officially introduced ‘Live The Music’, expected to be launched in July this year.
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He explained that the initiative is not just a campaign but a movement that seeks to nurture new talents, celebrate our legends, and connect every Ghanaian through shared artistic experiences.
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Live The Music Foundation will roll out impactful projects such as the establishment of a music museum, a legacy album, ‘Live The Music Documentary’, ‘Lynx Cubs’, a high school album, ‘Underground EP’, ‘Behind The Hits’, ‘Women In Music’, and others.
This initiative is powered by organizations including Lynx Entertainment, Boomplay Music, High Skuul Clique, TiemeMusic, 3 Music, The Media General, Bills, Tigon Creative Studios and a number of benevolent individuals.
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Richie Mensah announced during the event that the foundation is still open to welcoming new collaborators and sponsors in its efforts to elevate the arts industry.
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