Premium Motors Limited has officially launched the all-new Renault Grand Koleos HEV and the all-new Renault Kardian in Ghana, marking a significant step in the company’s strategy to reposition Renault as a leading automotive brand in the country.
The unveiling, attended by industry stakeholders, customers, business leaders and members of the media, highlighted Renault’s commitment to innovation, safety, efficiency and modern mobility solutions tailored to the evolving needs of Ghanaian consumers.
Speaking at the launch, Chief Executive Officer of Premium Motors Limited, Jihad Hijazi, described the event as more than the introduction of two new vehicle models.
“Today is a celebration of innovation, progress, and our unwavering belief in the future of mobility in Ghana,” he said.
According to Mr. Hijazi, Premium Motors, the sole partner of Renault in Ghana, is focused on building a trusted automotive brand that delivers quality, reliability, safety and exceptional customer experience.
He noted that modern consumers are increasingly demanding vehicles that combine comfort, advanced technology, performance, safety and efficiency while complementing their lifestyles and ambitions.
“The all-new Renault Grand Koleos and the all-new Renault Kardian embody exactly what today’s customers are looking for,” he said.
The Grand Koleos, Renault’s flagship hybrid SUV, has been positioned as a premium offering for executives, entrepreneurs and families seeking luxury, space and advanced technology. The vehicle combines sophisticated design with hybrid efficiency, offering a balance between performance and fuel economy.
The Kardian, meanwhile, enters the market as a dynamic urban SUV designed to meet the needs of young professionals, growing families and businesses looking for practical and affordable mobility solutions. The model combines modern styling, smart technology, fuel efficiency and advanced safety features at a competitive price point.
Presenting the business case for the two vehicles, Group Business Development Director of Premium Motors, Fadi Fattal, said the launch reflects Renault’s global commitment to intelligent mobility and customer-focused innovation.
“The Grand Koleos delivers luxury, innovation and efficiency without compromise, while the Kardian offers exceptional value with features typically found in vehicles within a much higher segment,” he stated.
Mr. Fattal noted that Ghanaian consumers are increasingly prioritizing reliability, safety, fuel efficiency and long-term ownership value when making vehicle purchasing decisions.
He added that both models have been carefully selected to address these demands while strengthening Renault’s competitive position within Ghana’s growing automotive market.
Beyond the products themselves, Premium Motors used the launch to emphasize its long-term investment in customer support and aftersales service.
Head of Customer Service, Eastwood Thine Baiden, stressed that vehicle ownership extends beyond the initial purchase, making customer experience a critical component of the company’s growth strategy.
“Owning a vehicle is the beginning of a long-term relationship. We are committed to ensuring that this relationship remains rewarding throughout our customers’ ownership journey,” he said.
Mr. Baiden highlighted ongoing investments in technical training, service infrastructure and spare parts availability aimed at reducing vehicle downtime and improving customer satisfaction.
According to him, factory-trained technicians and dedicated support teams are equipped to provide routine maintenance, warranty services, diagnostics and repairs to Renault customers across the country.
Industry analysts view the launch as part of a broader effort by global automotive brands to strengthen their presence in emerging African markets, where demand for technologically advanced, fuel-efficient and value-driven vehicles continues to grow.
For Premium Motors, the introduction of the Grand Koleos and Kardian represents a new phase in its partnership with Renault and its ambition to become a market leader in automotive innovation and customer service in Ghana.
