The Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Abeiku Santana, has praised popular American streamer IShowSpeed for featuring the Ghana flag in his recent FIFA World Cup-themed song and video, describing it as a major boost for Ghana’s global visibility.
Speaking to Adom News, he said the inclusion of the Ghana flag in the widely viewed video presents a unique opportunity to showcase Ghana to millions of people worldwide and strengthen the country’s tourism drive.
“This is a great opportunity for Ghana. The visibility the country is receiving through IShowSpeed’s platform will contribute significantly to promoting Ghana and attracting more visitors,” he said.
According to him, the government, led by President John Dramani Mahama, together with the Ministry of Tourism, is working to market Ghana internationally, and such exposure from global influencers complements those efforts.
His comments follow the release of IShowSpeed’s World Cup song and video, which prominently features the Ghana flag.
Abeiku Santana noted that since his visit to Ghana, IShowSpeed has continued to project a positive image of the country to his global audience.
“IShowSpeed has mentioned Ghana on several occasions since his visit. He even refers to himself as Barima Akufo, the Ghanaian name given to him. That shows the connection he has built with Ghana. He received a Ghanaian name and a Ghanaian passport during his visit, and he continues to promote the country wherever he goes,” he stated.
The GTA Deputy CEO also highlighted several initiatives introduced by the Ghana Tourism Authority to enhance tourism promotion, including the Ghana Tourism Information System (GTIS), the Ghana Tourism Marketplace, and the Ghana Tourism Development Company.
He further commended President Mahama and the Ministry of Foreign Affairs for efforts to position Ghana as a preferred destination for tourists and investors.
Touching on football, he urged Ghanaians to rally behind the Black Stars as preparations continue for the upcoming FIFA World Cup.
“We must all support the Black Stars. Awareness and sensitisation campaigns are already ongoing, and we are confident Ghanaians will unite behind the national team,” he said.
He disclosed that a committee comprising representatives from the Ministry of Youth and Empowerment, the Ghana Football Association (GFA), the Ghana Tourism Authority, and the Office of the President has been set up to coordinate activities ahead of the tournament.
He added that Ghana plans to use the World Cup as a platform to showcase its culture and heritage globally, including food, music, dance, Kente, African prints, and other unique traditions.
“The World Cup is not only about football; it is also an opportunity to promote Ghana and everything that makes us special,” he added.
He encouraged Ghanaians to wear national jerseys and support the Black Stars as the country prepares for the tournament.
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