The Multimedia Group has begun a one employee, one hundred Ghana cedi voluntary donation campaign as part of efforts to raise funds for the Komfo Anokye Teaching Hospital maternity ward.

Touched by the gripping documentary “Next to die” which captured how innocent children are born to die sometimes with their mothers at Ghana’s second biggest referral facility, hundreds of staff of the multimedia group have committed to leading by example and contributing their widows mite towards the construction of the new maternity ward.

The old ward is congested as captured in the documentary with skilled, committed health professionals struggling each day to save lives but end up watching, helplessly children dying each day before their birth or days after.

At least four children die a day through congestion at the facility.

“In a day we can lose six to seven babies. On a bad day we can lose ten in a day,” a nurse at the facility confirmed.

A visit to the hospital by a pregnant woman is more of a torturous test of faith with the woman uncertain over whether she will return home together with her baby alive. In many cases, they don’t.

The documentary arrested the emotions of men and women in high and low places, with politicians, lawyers, journalists, market women,  artisans promising to help solve the problem.

The First Lady Rebecca Akufo-Addo has joined the campaign with a fund raising event scheduled on Thursday May 4, 2017, at her Ridge office to mobilize funds for the construction of a one storey maternity ward at a cost of Ȼ10 million.

Even before the fund raising event, the staff of Multimedia have started a #Savethemnow campaign part of which will be to contribute Ȼ100.00 each and to encourage others to support and contribute.

Editor at Luv FM, Saeed Yacoub said there has been groundswell of support from individuals, workers and institutions to contribute towards building the maternity ward.