US based craft, KADI Group, and Ghanaian designer Adjoa Yeboah Clothing have partnered the Chartered Business Services of Ghana to launch the KADI clothing line in Accra.
The partnership would ensure Adjoa Yeboah Clothing transcends beyond the shores of Africa and become a global brand while KADI Group assists in unearthing budding talents in the fashion industry.
Speaking at the launch held at the British Council in Accra., Global Partner of KADI Group, Hettepra Tyrrell Ulerie emphasized that youth employment and empowerment was a motive that inspired the partnership between the International brands.
He added that “the vision of KADI Group is to harness the talent in Africa specifically Ghana and present it to the world”.
Representative of Adjoa Yeboah Clothing, Aurelia Abena Attipoe noted the difficulties of marketing and patronizing “African made” in the fashion industry but asserted that the new bond would strengthen and help both parties achieve their goals.
“Such partnership really strengthens, equips creativity and confidence. What you wear can go a long way to explain your brand and culture that is why at Adjoa Yeboah Clothing we pay attention to detail.”
The Ghanaian outfit, Adjoa Yeboah Clothing, does not only design female clothes but also male apparels that suit the right occasion at affordable prices.