Leading online sports betting company, Betway, has held the second edition of the annual Thought Leadership Seminar for Ghanaian premier league clubs and administrators.
The seminar was aimed at creating an avenue for key players in the Ghanaian sports industry to share best practices and experiences.
Consistent with Betway’s goal to develop sports in Ghana, participants were taken through a series of presentations on brand positioning, social media usage, sports marketing and sponsorship by speakers with requisite experience in the selected areas.
CEO of Forwardzone, Ashley Kotzin spoke on the “qualities of a good team manager”.
This is intended to help train participants on how to effectively manage their teams and sports establishments.
Also present was sports marketing expert, Magnus Rex Danquah Snr. and Stephen Essien who both led discussions on how the top flight teams can position their brands to enable them attract sponsorships.
Country Manager (Marketing) for Betway Ghana, Kwabena Oppong Nkrumah, indicated that by this exercise, Betway becomes the first brand in Ghana to sponsor 4 clubs in the league in the modern era.
This further underlines their commitment to the development of football and sports in Ghana.
The signed teams have some great histories in the Ghana Premier League and are expected to leverage on this partnership with Betway to grow their clubs.
The newly signed on teams are Aduana Stars, Medeama Sporting Club and Liberty Professionals.
