Adom FM’s morning show, Dwaso Nsem, on Thursday, August 13, 2026, dedicated a special edition to celebrating and supporting women traders and entrepreneurs whose livelihoods are built on resilience, hard work and determination.
The special programme was held at the forecourt of the Multimedia Group premises at Kokomlemle, where 17 women had the opportunity to share their personal and business journeys.
The women opened up about their various businesses, how they started and how long they have been in the trade, giving listeners a glimpse into the realities behind their livelihoods.
They shared the challenges they face, from financial constraints and rising business costs to balancing work and family responsibilities, while also speaking passionately about their dreams and aspirations.
Their heartfelt stories highlighted the resilience, courage and determination of women who work tirelessly each day to provide for their families, grow their businesses and build better futures despite the odds.
For some of the women, the session became an emotional moment as they shared the difficult journeys behind their businesses, recounting personal struggles, sacrifices and the determination that kept them going even in the face of adversity.
Their stories drew attention to the strength and resilience it takes to build a livelihood from the ground up, with each woman sharing not only the challenges she has faced but also her hopes of expanding her business and achieving greater financial independence.
The women were also assessed by a panel made up of businessman Akwasi Addai Odike, Adom Brands’ Bismark Brown and Head of Joy Business, Nana Banyin, who listened to their stories and evaluated their businesses.
The judges considered each woman’s personal story, the nature of her business, the challenges she has faced and, most importantly, her determination to grow and build a sustainable livelihood.
At the end of the special edition, four women emerged as beneficiaries of financial support from Dwaso Nsem host, Omanhene Kwabena Asante.
The beneficiaries were Mercy Duku, a fried yam seller; Regina Kyeremanteng, a charcoal seller; Margaret Asiedu, a kenkey seller; and Olivia Opare, a sweet bun seller.
Each woman received GH¢1,000 to inject into her business, giving them a much-needed boost to expand their operations, increase their stock, and strengthen their livelihoods.
The initiative went beyond financial support, giving the women a powerful platform to tell their stories, inspire others and have their hard work and resilience recognised.
For the 17 women who took part, the special edition was more than just a programme; it was a celebration of their strength, sacrifices, and determination to keep going despite the challenges.
Their stories served as a powerful reminder that behind many small businesses are women who wake up every day, work tirelessly, support their families, and chase their dreams in the hope of building a brighter future.
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