The National Youth Authority (NYA) has intensified its “Red Means Stop” campaign against drug and substance abuse, bringing together thousands of young people and celebrities at the Independence Square in Accra.
The event, held on Sunday, August 30, 2026, combined entertainment, youth engagement and advocacy to deliver a strong message against drug abuse.
It featured music, dance, comedy, skating and biking shows, a food bazaar, youth exhibitions and other activities designed to attract young people while promoting the campaign’s core message: “Red Means Stop.”
Several major celebrities also joined the campaign, using their platforms and influence to encourage young people to reject drugs and other harmful substances.
The campaign’s central message was simple: “Red Means Stop” — urging young people to pause, reconsider risky choices and stay away from activities that could expose them to drug and substance abuse.
The NYA used the entertainment-driven event to demonstrate how music, celebrity influence, creativity and youth participation can be combined with public education to address substance abuse.
Participants were encouraged to channel their energy and talents into productive areas, including education, sports, entrepreneurship, skills development, music and the creative arts.
The event also provided a platform for youth advocates and stakeholders to stress the importance of collective action in tackling substance abuse.
The NYA said parents, schools, religious institutions, community leaders, celebrities and other stakeholders all have a role to play in educating young people about the dangers of drug abuse and supporting them to make responsible choices.
The Authority said it would continue the “Red Means Stop” campaign through public education and youth-focused activities aimed at reducing substance abuse and protecting the future of Ghana’s youth.
The Independence Square event therefore served not only as a celebration of youth talent and creativity but also as a call for collective action, with celebrities and young people taking a stand against drug abuse.
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