Flagbearer hopeful of the opposition National Democratic Congress (NDC), Ekwow Spio Garbrah has said that poor communication contributed to the party’s loss in the 2016 elections.
He said that a recent interaction he had with some communicators of the NDC revealed that even core members of the party were not conversant with the party’s governance plans after 2016.
He added that even the communicators of the party were not conversant with what the slogans of the NDC meant.
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Spio Garbrah says even NDC communicators didn’t know the party’s message for 2020
“I attended a meeting of the party’s communicators in the Ashanti Region and 58 of them were present, I asked them of the meaning of ‘Eyɛ Zu-Eyɛ Za’ and none of them knew it,” he revealed.
“I also asked them of what message the NDC had for the electorates in 2016 and 58 communicators none of them knew it,” he told Kojo Yankson on the AM Show on the Joy News channel on Multi TV Wednesday.
The former Trades Minister lamented that communicators could recite all the messages of the New Patriotic Party (NPP) but couldn’t say anything about theirs (NDC).
“There was a big manifesto but it was in big English and not broken down to simple language,” he noted.
He added that the ‘Green Book’ which detailed the achievements of the NDC was not what the electorate was interested in but rather what the NDC would do if voted for.
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Dr Spio-Garbrah argued that he would make a better choice as Flagbearer for 2020 because the question the party would consider is “should we (NDC) invest our energy in a candidate who goes only one term or a candidate that could serve two terms”.
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