Mercy Johnson Okojie has come under criticism online following her unveiling as a brand ambassador for Girls Tag, a menstrual care brand reportedly priced at ₦25,000 ($18.24).
Girls Tag, described as an all-in-one period care pack designed for girls aged nine and above, recently launched with Mercy Johnson and her daughter, Purity Okojie, as brand ambassadors.
Shortly after the launch, Regina Daniels was also announced as an ambassador for the brand.
However, the product launch has sparked backlash on social media, with critics describing the price as unrealistic and insensitive. They argue that many Nigerian women and girls struggle to afford basic menstrual products and are often forced to resort to unsafe alternatives or miss school during their periods.
“PHIL, not everyone is a philanthropist! Nigeria’s problems are not everyone’s problem. She knows who her customers are… she is not interested in the average Nigerian lady or every girl child. Again, not everyone is a philanthropist. We don’t tell Dangote to sell fuel at ₦100 to support poor or small business owners. This is business… and again, Nigeria is not everybody’s problem,” @Lai stated.
@Ms Jorji said, “Mercy Johnson, you are an embarrassment to women. In a country where women are struggling to afford sanitary pads, you want to charge ₦25,000 for sanitary pads.”
“The target audience had to be baddies,” @A Tall Edo Girl said.
@Rebekah wrote, “Dear @realmercyj, Nigeria is a poor country. Elitism should never extend to the basic rights and dignity of girls and women. Sanitary pads are not luxury items. How many Nigerians can realistically afford ₦25,000 monthly for a basic necessity? What is wrong with us Nigerians?”
@Ara stated, “The way some of you kiss celebrities’ ass is annoying. In a country where sanitary pads are meant to be free, someone is selling them for ₦25,000 and I’m seeing, ‘oh, the packaging is worth it’—yen yen yen. Hypocrites! Since when did pads start having a target audience?”
“To be honest, sanitary pads shouldn’t cost this much. I believe it should be a basic amenity just like food,” @Matt wrote.
@Okafor Gift said, “Selling pads for ₦25,000. As how???”
@Olaámi wrote, “Most Nigerian celebrities don’t actually stand for anything; all they care about is their bottom line. Greedy people.”
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