George Afriyie: Ghana Premier League credibility concerns hurting sponsorship

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Former Ghana Football Association (GFA) vice-president George Afriyie says concerns over the credibility of the Ghana Premier League are making it difficult for the competition to attract major sponsors.

Mr Afriyie believes perceptions that matches and results can be manipulated have undermined confidence in the league and discouraged companies from investing.

“The struggle to attract sponsorship for the Ghana Premier League is because many people see the competition as being manipulated,” Mr Afriyie told Sporty FM.

“When a league lacks credibility, which company would want to invest in it?” he added.

His comments come ahead of the start of the 2026/27 Ghana Premier League season, scheduled to begin on September 5.

The league is one of Ghana’s biggest sporting competitions, but concerns over its commercial appeal and financial sustainability have persisted in recent years.

Clubs depend on sponsorships and other commercial partnerships to supplement income from gate receipts, broadcast rights and other sources.

Questions surrounding match officiating, governance and the integrity of the competition have also generated debate among supporters and football stakeholders.

Mr Afriyie argues that improving the league’s commercial prospects will require more than simply promoting the competition to potential sponsors.

He believes restoring confidence and trust in the Premier League is essential if Ghanaian football is to attract significant long-term investment.

The 2026/27 season will see clubs compete for the league title as well as places in continental competitions, with the campaign set to get underway on September 5.

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