Chinese billionaire, Jack Ma

After going off the public scene since October last year, China’s ex-richest man and founder of Alibaba, Jack Ma has resurfaced.

Jack Ma resurfaced for the first time since China’s government began clamping down on his business empire nearly three months ago, appearing in a live-streamed video that sent Alibaba Group Holding Ltd.’s stock soaring but left plenty of unanswered questions about the billionaire’s fate.

Ma spoke briefly on Wednesday during an annual event he hosts to recognise rural teachers.

In one video of the event circulated online, China’s most famous entrepreneur can be seen touring a primary school in his hometown of Hangzhou.

Ma, who had stayed out of public view since regulators suspended the initial public offering of his fintech company Ant Group Co., told the teachers he’ll spend more time on philanthropy. He didn’t mention his run-ins with Beijing.

Ant confirmed the authenticity of the video but declined to comment further. Shares of Alibaba, the e-commerce giant that was co-founded by Ma and owns about a third of Ant, jumped as much as 11% in Hong Kong.

Speculation about Ma’s whereabouts and his standing with President Xi Jinping’s government had reached a fever pitch in recent weeks, after regulators ordered Ant to overhaul its business and began an antitrust investigation of Alibaba.

Beijing’s crackdown followed an October speech by Ma in which he criticised Chinese regulators and state-owned lenders.

Ma’s comments on Wednesday struck a much different tone, echoing themes espoused by the ruling Communist Party. He spoke about the importance of reviving China’s countryside and narrowing income disparities by encouraging the return of younger talent to rural areas.

“Recently, my colleagues and I have been studying and thinking. We made a firmer resolution to devote ourselves to education philanthropy,” Ma said in the video, which was first posted online by a local blog. “Working hard for rural revitalisation and common prosperity is the responsibility for our generation of businessmen.”

While Ma’s exact whereabouts remain unclear, his emergence in a public forum may help quell some of the more dire rumors about his fate in a country where media coverage is often tightly choreographed. Among the earliest outlets to report on his video address was an online news outlet backed by the Zhejiang provincial government.

Ma had kept out of public view since regulators in November scuttled Ant’s $35 billion IPO, tightened fintech regulations and launched a separate probe into Alibaba — all in a span of weeks.

“Jack Ma’s unexpected re-emergence — just as sudden as his earlier disappearance — is likely a sign that his relationship with Beijing’s regulatory authorities has stabilised,” said Brock Silvers, a managing director at private equity fund Kaiyuan Capital in Hong Kong.

But Ma probably isn’t out of the woods, Silvers added. “A path acceptable to all parties may have been identified, but Ant Group still looks likely to be dis-aggregated and regulatory restrictions will almost surely take a significant bite out of Ant’s former valuation.”

Jack Ma Emerges for First Time Since Ant, Alibaba Crackdown
Jack Ma addressing teachers via livestream at an annual event Ma hosts to recognize rural educators, Jan. 20.Photographer: Justin Chin/Bloomberg

The clampdown on Ma’s empire is part of a broader campaign to rein in a generation of Chinese tech giants that Beijing views as wielding too much control over the world’s second-largest economy.