The Ministry of Tourism, Culture and Creative Arts is set to collaborate with bead artist Juliana Gharbin and her creative team to leverage her recent Guinness World Record achievement to promote Ghana’s cultural heritage and boost tourism globally.
Ms. Gharbin earned international acclaim after creating the world’s largest beaded bag sculpture—a striking piece crafted in Ghana’s national colours and adorned with Adinkra symbols representing resilience, loyalty, and excellence.
Beyond the record itself, the government is now focusing on turning the global attention into long-term cultural and economic value.
Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, described the achievement as an opportunity to strengthen Ghana’s cultural diplomacy and position the country strategically within the global creative arts landscape.
She explained that the Ministry will work closely with the creative team to integrate the record-breaking artwork into national tourism campaigns, exhibitions, and cultural showcases both locally and internationally.
“Such collaborations are essential in transforming artistic excellence into viable tourism products capable of attracting visitors, creating jobs, and generating revenue for the country,” the Minister noted.
The Ministry is expected to explore partnerships with tourism agencies, event organisers, and cultural institutions to showcase the sculpture at major festivals, heritage events, and international expos.
The initiative reflects a broader strategy by the government to harness creative milestones not just as moments of celebration, but as tools for sustained tourism growth and global cultural promotion.
