This Sallah, Raayuwa is bringing viewers a celebration unlike anything currently on Ghanaian television.
From 24th to 31st May, Adom TV’s Faiza Mohammed and Fareeda Saeed will host the RAAYUWA SALLAH SPECIAL, a reveting week-long cultural experience exploring the beauty, depth, and evolving traditions of Eid-ul-Adha across Northern Ghanaian and Zongo communities.
More than a television event, the special is a journey through the soul of Sallah: the faith, the food, the fashion, the family gatherings, the music, the markets, and the untold stories that make the season one of the most cherished moments on the Muslim calendar.
Beyond Celebration — Understanding the Meaning of Sallah
The special programming opens with thought-provoking conversations on what Sallah means in today’s world. Through insightful discussions with Islamic clergy, pilgrims, youth, and respected community voices, RAAYUWA explores themes of sacrifice, identity, spirituality, and how modern Muslims continue to preserve tradition while navigating contemporary life.
One of the major highlights will focus on Hajj — the sacred pilgrimage to Mecca. Viewers will experience emotional testimonies, expert commentary, and updates from pilgrims as the show examines the significance of the journey and the question many Muslims wrestle with: To go or not to go?
Inside the Sallah Economy
But Sallah is also business. Big business.
From ram traders and butchers to tailors, food vendors, makeup artists, transport operators, and mobile money agents, the RAAYUWA SALLAH SPECIAL shines a spotlight on the booming seasonal economy that powers the festivities.
Markets become busier. Fashion houses work overtime. Livestock sales surge. Entire communities come alive with enterprise and activity.
RAAYUWA captures all of it.
Fashion, Food & The Culture
No Sallah celebration is complete without style and flavor — and RAAYUWA is bringing both to the screen in full color.
Viewers can expect vibrant showcases of:
- Northern and Zongo fashion
- Kaftans, smocks, and modest wear
- Henna artistry
- Traditional family preparations
- Indigenous delicacies
- Meat preparation techniques
- The best places to buy Sallah essentials
The special will also take audiences into real homes across Ghana to experience how different families celebrate Eid — from affluent households to middle-income and underprivileged homes — revealing the shared spirit of gratitude, generosity, and togetherness that defines the season.
Music, Community & Celebration
Music lovers are also in for a treat with special Sallah-themed editions of Bisa Nwom, featuring music requests, shout-outs, and goodwill messages from viewers across Ghana and beyond.
And for lovers of food and entertainment, The Big Sallah Grill promises smoke, spice, competition, and excitement as brands, chefs, and grill masters battle it out in a festive barbecue showdown.
A Cultural Experience for Everyone
What makes the RAAYUWA SALLAH SPECIAL unique is its ability to make Sallah accessible not only to Muslims, but to all Ghanaians interested in culture, identity, and community.
It is not simply a religious broadcast. It is a lifestyle experience rooted in people, heritage, and shared humanity.
From Nima to Tamale, Madina to Kumasi, RAAYUWA captures the many ways culture continues to evolve while staying deeply connected to its roots.
DON’T MISS IT
The RAAYUWA SALLAH SPECIAL airs from 24th to 31st May exclusively on Adom TV.
Join us for a week of powerful conversations, unforgettable celebrations, inspiring stories, and the true spirit of Eid-ul-Adha, Sundays at 8:00am, and weekdays at 5:00pm.
RAAYUWA, Zuumunchi
Adom TV, Ye wo adze a, oye.
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