Performance by members of the Concert Party Union

The National Theatre of Ghana, in partnership with the Multimedia Group Limited, is set to breathe a new life into Ghana’s popular comedy show, Concert Party through a Memorandum of Understanding that seeks to promote other programmes of the National Theatre.

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Amy Frimpong, Executive Director of National Theatre and Abena Yiadom, Adom TV Channel Manager

Addressing a section of Ghanaians in a short ceremony to launch the partnership, Executive Director of the Ghana National Theatre Board, Amy Frimpong described the partnership as an opportune time for the needs of Concert Party fans to be fulfilled.

Abena Yiadom, Adom TV Channel Manager

“In recent times I have heard Ghanaians lament on the loss of their beloved Concert Party which means our audiences have been yearning for Concert Party from the past.

Comedy moment at the launch

“Artistes are yearning for work to do and engage their communities with media houses yearning to fulfill the local content law; National Theatre is committed to reach every Ghanaian regardless of location,” she said.

Mr Charles Narh, Multimedia Group Limited and a section of patrons

Board Chairman of the National Theatre, Nana Fredua-Agyeman Ofori-Atta added that the partnership with the Multimedia Group was a rebranding of the Concert Party from the past to reach a larger audience within a wider coverage.

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Nana Fredua Agyemang Ofori-Atta, Board Chairman, National Theatre of Ghana

“This is to re-enact our Ghanaian culture for the upcoming generation, create job opportunities for actors, script writers and also to provide the platform for the performing art industry to open up to show the value of the industry to bring respect and dignity to it,” he said.

Members of Ghana Concert Party union

Meanwhile, accepting the partnership on behalf of the Multimedia Group, Channel Manager for Adom TV, Abena Yiadom urged industry players to support the new era of Concert Party.

Performance by the Dance Company of Ghana

She said: “The Multimedia Group is happy to be part of this era to revive our Concert Party and to promote our rich Ghanaian culture.”

Nana Buabeng, member of Ghana Concert Party Union, addressing patrons at the launch

The first show of Concert Party’s reclamation is set to take place on Sunday, June 23, 2019 at 2:pm at the National Theatre of Ghana at a cool GH¢10.00.

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Below are more pictures from the launch: