Telecel Ghana has acknowledged a GH¢2 million lawsuit filed against it by Madam Faustina Djagbele Abbey, an onion seller at Makola Market, over the alleged unauthorised use of her image in a promotional campaign for the company’s ‘Telecel Red Save’ product.
In a press release issued on Thursday, June 19, Telecel Ghana, operated by Ghana Telecommunications Company Limited, said it is actively reviewing the matter.
“We have become aware of media reports of a legal claim filed by Madam Faustina Djagbele Abbey alleging the use of her photograph without her consent in relation to our Telecel Red Save product campaign,” the statement read.
The company reaffirmed its commitment to upholding ethical business standards.
“We wish to assure the public that we take matters of privacy, imagery consent, and intellectual property seriously,” it stated.
The lawsuit, filed by Madam Abbey on May 23, 2025, through her legal counsel Bernard Owiredu Donkor of Thompson Law Consult, alleges that Telecel used her image across various platforms, including social media, without her knowledge or permission.
She contends that this act constitutes a violation of her privacy, personal liberties, and image rights.
According to her statement of claim, the unauthorised use of her image led to family and customers wrongly assuming she had come into sudden wealth, which has reportedly strained her personal relationships and adversely affected her mental health.
Telecel, in its statement, appealed to the public for patience while the legal process takes its course.
“We appreciate the public’s understanding as this process runs its course,” the company said.
The case underscores growing public concern over data protection and image rights, particularly as companies expand their digital and advertising footprints. It also highlights the importance of obtaining clear and informed consent before using individuals’ likenesses in commercial campaigns.