Media personality Samuel Atuobi Baah, popularly known as Sammy Flex, has spoken publicly following his reassignment as Media and Public Relations Manager in a major restructuring of Shatta Wale’s management team.
Before the changes, Sammy Flex served as the Artiste Manager for the celebrated dancehall artiste.
In a post on Sammy Flex TV on Tuesday, July 22, 2025, Sammy shared insights about the new development and reflected on his evolving role within the Shatta Movement.
“Ever since I joined the Shatta Movement team, many people who know me know my background as a journalist, PR person and all. So when I was given the managerial position I couldn’t sit down and allow that aspect to be empty. I had to combine forces like Captain Planet,” he said.
He noted that his primary focus as manager was to stabilise the team and reshape public perception of Shatta Wale.
“It is now time to bring in other energies so that I can even do more here,” he added, stressing that the job is too demanding for one person.
“One thing I believe is that the Shatta Movement job is not a one-person job. Those who are closer to it understand it and they know that you can’t do it alone. These people have been there. They are not new people. They have been there playing different roles but now they have been given specific roles to play to make sure the team runs,” he further explained.
Shatta Wale announced the new management structure in a Facebook post, unveiling a refreshed line-up aimed at strengthening the Shatta Movement brand.
Other appointments include Juwaid Abdallah Sika as General Manager for Bookings and Requests, Gifty Nkrumah as Road Manager, Daniel Kwesi Kpingbi as Personal Assistant to the artiste, Solomon Ashong (Solash) as Regional Coordinator for Merchandising, and Kester Ashong Teye (Nawtyboi) along with Stanley Dartey (Paq) on the Music Production Team.
The reshuffle is seen as a strategic move to boost Shatta Wale’s brand visibility and public engagement, with Sammy Flex expected to play a key role by leveraging his extensive media and PR experience.
