NPP denies Brandcom’s $280k anti-Mahama campaign claims, threatens legal action

New Patriotic Party
New Patriotic Party

The New Patriotic Party (NPP) has strongly denied allegations made by Ukrainian communications firm Brandcom, which claims it was contracted to orchestrate a digital smear campaign against NDC flagbearer John Mahama during Ghana’s 2024 presidential election.

In a firm rebuttal issued on August 3, the NPP described the claims as “false, baseless, and defamatory,” insisting it had no contractual relationship,  past or present, with the Ukrainian agency.

Brandcom had earlier issued a pre-litigation notice demanding $280,000 from the NPP, claiming the amount was owed for digital services rendered during the campaign.

These alleged services included managing over 400 fake social media accounts, producing memes and videos to mock Mahama’s “24-hour economy” proposal, and executing a coordinated media blitz to undermine his candidacy.

But the NPP has rubbished the claims, stating that at no point did its leadership authorize or instruct any entity, foreign or local, to engage in fake account operations, disinformation or unethical digital activities.

The party added that its campaign strategies have always been grounded in integrity and policy-based engagement.

The party also accused Brandcom and platforms publishing the story of attempting to tarnish its reputation and mislead the public.

It demanded an immediate retraction and did not rule out legal action against the agency and any media outlets that republish what it calls unsubstantiated claims.

Brandcom has, however, maintained that it has evidence of engagement with the NPP, including recorded conversations with individuals it claims were acting on behalf of the party, and has threatened to release them if payment is not made.