The management of MultiChoice, operators of DStv in Ghana, has reassured its staff of ongoing efforts to address a directive issued by the Minister for Communications, Digital Technology, and Innovation, Samuel Nartey George.
In an internal memo dated Friday, August 1, 2025, the company urged employees to remain calm, stating that steps were being taken to resolve the matter and avoid the suspension of its broadcasting licence.
The reassurance comes in the wake of a directive from Minister Sam George during a sector briefing on August 1, instructing the National Communications Authority (NCA) to suspend DStv’s broadcasting licence if the company fails to reduce its subscription fees by August 7, 2025.
The minister’s directive follows MultiChoice’s refusal to adjust its pricing despite the recent appreciation of the Ghanaian cedi.
In a detailed nine-page response to the Ministry, the company explained that while the cedi has recently strengthened, it had depreciated by over 200% over the past eight years. DStv maintained that the current gains in the currency were not stable or significant enough to warrant a reduction in subscription fees.
Management has assured staff that it is engaging relevant stakeholders to find an amicable solution that protects both the company’s operations and its subscribers.
Source: Adomonline
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