As Valentine’s Day approaches, the Chief Executive Officer of the Ghana Tourism Authority (GTA), Marilyn Maame Efua Houadjeto, is calling on Ghanaians to celebrate love with locally made chocolate.
Speaking at the official launch of National Chocolate Week, Mrs. Houadjeto encouraged the public to choose Ghanaian chocolate as a symbol of love and national pride.
The annual initiative aims to promote domestic cocoa consumption, deepen value addition, and strengthen Ghana’s chocolate industry.
She noted that although Ghana produces some of the finest cocoa in the world, many citizens still prefer imported brands—particularly Swiss chocolate—during special occasions like Valentine’s Day. According to her, this trend undermines the country’s efforts to fully benefit from its cocoa resources.
Mrs. Houadjeto described it as disheartening that a nation renowned globally for premium cocoa continues to overlook its own chocolate products at home. She urged Ghanaians to make a conscious effort to support local manufacturers.
“Let love taste like Ghanaian chocolate,” she said, encouraging couples, families, and friends to create meaningful memories while boosting the local economy.
As part of National Chocolate Week, she invited the public to a grand funfair scheduled for Saturday, February 14, 2026, at Nationalism Park in Accra. The event will feature exhibitions from local chocolate manufacturers and other cocoa-based product producers.
This year’s celebration carries the theme: “Experience Ghana, Share the Cocoa Love.”
The initiative is part of broader efforts to position Ghana not only as a leading cocoa producer but also as a major player in chocolate production and consumption.
