Ghanaian artiste King Promise, the newly crowned Artiste of the Year at the 2025 Telecel Ghana Music Awards (TGMA), has opened up about the valuable lessons he learned from years of missed wins at the prestigious awards.
Speaking in an interview with DJ Slim on Daybreak Hitz, King Promise reflected on how resilience and self-belief guided his journey after facing multiple disappointments in previous editions of the TGMAs.
“It’s really just one lesson — just keep pushing, bro. You need to believe in yourself. What people see that you don’t see in yourself, you need to work so hard that you turn non-believers into believers,” he said.
The “Terminator” hitmaker admitted that in previous years, he didn’t approach the awards with the same mindset as he did this year.
Asked how he felt after losing out on all seven nominations during his first TGMA appearance, he responded: “It’s really just one word — resilience. That day, I was very excited to be there. First of all, I didn’t go there with any high expectations like I did this year. I wasn’t too hard on myself. For me, I thought it was a nice experience.”
He further attributed his eventual success to consistent dedication and a unique artistic vision.
“I feel like the hard work is quite evident with regards to what I have done with the music — from when I landed on the scene. Where I always wanted to take this, there wasn’t really a template as to how to do it. So I had to carve my own path, just dey my own lane with my team working together,” he added.
King Promise’s long road to winning the coveted Artiste of the Year award serves as a powerful reminder of the importance of perseverance, self-belief, and innovation in the face of setbacks.