The Multimedia Group Joy Brands have successfully wrapped up Day two of its three-day takeover of the Achimota Retail Centre, as Joy at The Mall continued to draw massive crowds with a lively mix of music, games, live broadcasts, and exciting shopping deals.
Building on the momentum of a blockbuster opening day on Friday, Saturday’s activities sustained the high energy that has defined the Multimedia Group activation, transforming the mall into a buzzing hub for families, shoppers, and fans of Joy Brands.
Day Two began on an active note with a well-attended health walk, setting the tone for a full day of engagement.
The excitement peaked as popular voices from Joy FM’s Super Morning Show, alongside presenters from JoyNews and Joy Prime, broadcast live from the venue, interacting directly with patrons and bringing the celebration closer to audiences across the country.
Attendees enjoyed celebrity meet-and-greets, photo opportunities, and live on-air interactions, while the ever-popular Joy Shout-Out segment and interactive games kept crowds entertained, with participants competing for bigger and better prizes.
Retailers across the mall also played a major role in the day’s success, offering exclusive discounts on fashion, electronics, and groceries, all against a backdrop of non-stop music curated by Joy FM’s top DJs.
As Day two comes to a close, Joy at The Mall has firmly established itself as the weekend’s go-to destination for fun, entertainment, and great shopping.
The excitement continues on Sunday, January 25, with the final day of the activation at the Achimota Retail Centre.
