Ghanaian actor and comedian Jeffrey Nortey has criticised a growing trend in the local film industry where producers abandon loyal, lesser-known actors in favour of more popular names once they secure funding.
In a passionate social media post, Nortey expressed disappointment in what he called an unfair practice that undermines the efforts of dependable actors who have supported low-budget projects.
“It’s really disheartening how some Ghanaian filmmakers operate. When funds are low, they call on the familiar, dependable faces, people who push their projects, promote them tirelessly, and show up with full commitment,” he wrote.
“But the moment they secure the budget they’ve been chasing, they suddenly ‘upgrade’ and go for the actors they’ve always dreamed of working with, completely sidelining those who held them down when no one else would.”
Nortey, who is known for roles in You Only Live Once (YOLO), Swings, and Slumber Party, said many so-called lesser-known actors do more to promote films than the big names.
“It’s often the so-called lesser-known actors who go all out, constantly posting, engaging fans and doing everything they can to help a film succeed. Visibility doesn’t come from status alone, it comes from effort,” he added.
He also challenged the notion that bigger stars always translate to higher revenue.
“Let’s be clear, bigger faces don’t always bring bigger money. (I stand to be corrected). Filmmaking goes beyond star power. If we keep sacrificing loyalty for clout, we’ll keep building a shallow industry with no real roots.”
Jeffrey Nortey has gained a following not just for his acting versatility but also for his comedic skits and industry commentary. A trained media professional, he continues to use his platform to advocate for fairness and growth in the Ghanaian entertainment space.
