Ghanaian musician Arathejay has explained why he now shows his face in his music productions after initially choosing to remain anonymous.
While he maintains that music should not be overly focused on image, he acknowledged that visuals can help reinforce the message of a song.
Speaking with Doreen Avio on Daybreak Hitz, Arathejay said it was after discussions with his team that he decided to reveal his identity.
“It’s like a masked thing. Initially, I didn’t want to show my face, but now I’m showing it. I still believe music is not so much about image, but there has to be an image to buttress the songs,” he said.
“I didn’t want anybody to see me, but as time went on, after talking with my team and finding an image, I had to show my face a little,” he added on Hitz FM.
Arathejay also said his original decision was to ensure that listeners focused more on his lyrics than his appearance.
“I personally believe it’s so much about what I have to say, so you will have to focus on what I have to say,” he explained.
Despite occasionally revealing his face, he noted that his signature look still helps him maintain a level of anonymity.
“I do take it off sometimes, but if I don’t have it on, you may not make me out in public,” he said.