How one comment on Delay’s Instagram post helped me build one of Ghana’s top web design agencies

In 2009, I graduated from Kwame Nkrumah University of Science and Technology (KNUST) as a civil engineer.

While volunteering in my church’s Media Ministry, I immersed myself in designing graphics, editing videos, mixing audio files, and producing church magazines.

It was there that I built my first website using the HTML and CSS I had taught myself.

Admittedly, it was a simple static site, and I wasn’t too impressed with the result. But my bishop loved it, and that was enough motivation to keep going.

I began to study more seriously, borrowing past C++ lecture notes from David, my Computer Science friend, and teaching myself to code during university vacations.

After school, I joined ArcPortfolio, a respected architecture and engineering firm, and they sent me on an internship with a civil engineering consultant: Support Plus.

Sadly, I couldn’t secure national service there and ended up serving at the Community Water and Sanitation Agency (CWSA) in Cape Coast. Soon after, I returned to full-time church work.

I stayed in church employment for nearly a decade. But in 2019, when the COVID-19 pandemic forced churches to shut their doors, I decided it was time to pursue something new. I told my bishop I wanted to start a business. That’s how EnspireFX Websites was born.

But leaving the church employment was not easy. My relationship with my bishop had deteriorated for reasons I’d rather not revisit. By the time I stepped away from full-time, things were so bad I wasn’t sure how I’d survive.

Delay’s “How are you?” post

One lonely night in 2019, scrolling through Instagram, I came across a post by media mogul Deloris Frimpong Manso, widely known as Delay. She had posted a beautiful photo of herself with a short caption: “How are you?”

I clicked on the comments, and I saw a barrage of negativity and irrelevant replies. Saddened that so many people disrespected high achievers like Sister Delay, I decided to leave a sensible comment myself, so I typed;

“I’ve worked in the church since graduation for 10 years, up until this month. I’ve had problems with my bishop, and I’ve just resigned and started a web design agency. To be honest, I don’t know whether I can survive.”

To my surprise, Delay replied.

She wrote:

“Let this song inspire you: ‘What a friend we have in Jesus, all our sins and griefs to bear, what a privilege to carry everything to God in prayer.’”

I thanked her for replying, not knowing what to make of it. Then I went to bed.

Then comes the viral moment

When I woke up the next morning, I had five missed calls from unfamiliar numbers. It turned out that my comment had gone viral in the comment section under Delay’s post. Dozens had replied, mostly ladies, with encouragement. Some had even tracked down my contact.

One of those calls came from a gentleman named Nee Lante Bruce. I couldn’t help noticing his nice voice and accent. He spoke like a TV broadcaster.

He told me his fiancée had seen my comment and sent it to him, saying, “See this guy’s story sounds like yours.”

Nee had also worked in his church for years, only to walk away with nothing. We met in person, and he became my first client.

He asked me to build his website and, generously, bought a shared hosting plan that he let me use to host a few of my other client sites.

That small act of support became the foundation for what would later evolve into StellerHost, our own in-house web hosting service.

Nee introduced me to his lawyer friend, founder of Blackwood Legal, and I built their law firm’s website.

One referral turned into five international clients

Another call came from a woman running an event and catering company in Delaware, USA: RC Events Catering Inc.

She wanted help designing Instagram posts. I think this particular lady was just sorry for me, anyway, I delivered.

She was impressed and asked me to build her website. It so happened that the Indian company building the site had been delayed for several months, so I got the job.

She then referred me to her friend, the CEO of Seasoning Aide, a spices production business also based in Delaware.

Her husband, as it turned out, was a popular senior of mine from Adisadel College. He and I became friends, and I built his company website, AutoDash Supplies, an auto parts company.

Another client from this network was Women’s Faith Circle Legal Services, also in Delaware, whose founder needed a professional legal website. I handled that as well.

In just a few months, I had built five professional websites for high-value international clients, all stemming from a single Instagram comment.

From one comment to a global client base

Today, EnspireFX Websites is one of Ghana’s top-rated web design companies. Our clients include law firms, hospitals, financial institutions, hotels, construction companies, e-commerce stores, news publishers, government institutions, NGOs and more.

We’ve worked with clients across Ghana, the US, the UK, the UAE, Germany, Nigeria, Liberia, and Sweden.

We’ve built high-converting websites, redesigned outdated platforms, and launched performance-driven SEO campaigns.

Many of our clients found us organically through Google searches or referrals from previous projects.

From tech to marketing

I soon realised something critical: clients weren’t just looking for websites. They wanted to market their businesses online, attracting leads and growing their revenue.

That’s what inspired me to pursue an MBA in Marketing at GIMPA in 2023, to better understand the business side of the web and equip my clients to succeed.

One of the most valuable lessons I learned was the difference between customer satisfaction and customer success.

Customer satisfaction is about making the client happy, delivering a beautiful, functional website they’re proud to show off. But customer success goes beyond satisfaction. It’s about helping the client achieve real, measurable growth, getting results.

At EnspireFX Websites, we’ve come to understand that while a visually impressive website is important, it’s rarely enough on its own.

What truly drives business success is a deep understanding of the client’s industry and customer acquisition dynamics; knowing how their customers think, where they are, and how they make purchasing decisions.

And we build that strategy into the websites we create, so our clients don’t just get a pretty online presence, they get a growth-focused digital platform designed to help them make money and scale.

This is what sets EnspireFX Websites apart. We offer more than web design; we offer digital solutions.

What Delay’s reply meant

Looking back, I’m still in awe of what happened. One late-night Instagram scroll, one honest comment, and one kind reply from someone important that makes all the difference.

She gave me a platform I didn’t ask for, and the public responded with love, encouragement, and business opportunities that changed everything.

To anyone reading this, never underestimate the power of telling your story, staying honest, and taking that leap of faith.

And to Sister Delay, June 24th was your birthday; happy belated birthday. May God continue to bless you for the many lives you’ve touched, including mine.

 

The author, Rev Dennis Gyamfi Bediako, is the CEO of EnspireFX Websites, Accra, Ghana. Email: contact@enspirefx.com Phone: 233550919202