The Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Abeiku Santana, has announced that model and entrepreneur Hamamat Montia and award-winning musician Wiyaala will soon be commissioned as tourism ambassadors to help promote Ghana’s culture and local products globally.
Speaking on Joy News, Abeiku Santana disclosed that the two personalities have been engaged by the Minister for Tourism, Culture and Creative Arts, Dzifa Gomashie, as part of efforts to strengthen Ghana’s tourism branding.
According to him, Hamamat Montia will be commissioned as a tourism ambassador for shea butter, while Wiyaala will focus on promoting Ghana’s rich cultural heritage.
“Our sister Hamamat will be commissioned as a tourism ambassador for shea butter. Wiyaala also is coming on board. The Honourable Minister, Dzifa Gomashie, has engaged these personalities,” he said.
Hamamat Montia has gained international recognition not only for her modelling career but also for championing shea butter and natural skincare products, a key industry linked to Northern Ghana’s economy and women-led enterprises.
Wiyaala is celebrated for projecting Ghanaian and African culture through her music, language, and traditional aesthetics, earning global acclaim for her performances and strong cultural identity.
The initiative forms part of a broader strategy by the Ministry of Tourism and the GTA to leverage influential Ghanaian figures to promote local industries, enhance destination branding, and showcase Ghana’s cultural heritage to the world.
