The Ghana Tourism Development Company (GTDC) has unveiled a new strategy aimed at driving investment and revenue growth in the tourism sector.
Under the plan, the GTDC will collaborate with institutions such as the Forestry Commission and traditional councils to manage tourist sites and curate events. Investors approaching the company for support will have the opportunity to acquire minority stock shares, allowing GTDC to participate directly in new ventures while protecting the government’s interests.
In a bid to modernise operations, GTDC has launched the Ghana Tourism Investment Platform (GTIP), accessible at investintourism.org. The web-based portal lists potential tourist destinations and investment opportunities, with projections to become Africa’s most extensive tourism investment hub.
The platform also hosts the Ghana Tourism Marketplace, an online service enabling travellers to book tourism-related services securely and reliably. This feature aims to enhance visitor confidence and ensure adherence to quality standards.
According to GTDC, the new strategy and digital platforms are designed to strengthen the viability of Ghana’s tourism industry while improving the overall visitor experience.
About GTDC
Established in 1972 as the Ghana Tourist Development Company, GTDC is one of 13 agencies under the Ministry of Tourism, Culture, and Creative Arts. Its mandate includes promoting tourism investment, participating in joint ventures, providing technical and financial support to small tourism businesses, and enhancing the profitability and value of its operations.
Source: Myjoyonline
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