The Ministry of Youth Development and Empowerment has launched a nationwide campaign aimed at curbing the growing menace of drug abuse among young people in Ghana.
Dubbed ‘Red Means Stop’, and popularly known as ‘Wo Nim Red?’, the initiative forms part of government’s broader strategy to safeguard the health and well-being of Ghana’s youth.
Announcing the programme at the Government Accountability Series at the Jubilee House on Monday, August 4, Minister for Youth Development and Empowerment, George Opare Addo, described substance abuse among the youth as a “pressing concern” and a “significant public health challenge.”
“The ministry recognises this issue and is taking decisive action to address substance abuse through targeted prevention, education, and rehabilitation programmes,” he said. “Our goal is to protect the health and future of our youth, who are the backbone of our nation.”
The campaign is expected to run in all 16 regions, with a strong focus on opioid misuse and the consumption of other harmful substances. It will target schools, youth groups, and community spaces through culturally relevant and evidence-based messaging to raise awareness and encourage behaviour change.
Programme activities will include school outreach events, peer-led education, youth advocacy, and community-based interventions designed to reflect the real-life experiences of young people.
“This campaign is more than just a message, it is a movement,” Mr. Opare Addo stressed.
“Youth health is non-negotiable. Alongside tackling drug abuse, we’re promoting mental health, reproductive health education, and access to youth-friendly services.”
The Ministry has appealed to parents, teachers, traditional leaders, civil society, and other stakeholders to join forces to create a safer and healthier environment for Ghana’s next generation.
Source: AdomOnline
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