GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has unveiled a strategic push to position its gold products as attractive investment assets, promising strong returns for buyers.
The company has also launched a new e-commerce platform designed to expand access to its products both locally and internationally.
Speaking at the launch in Accra, Managing Director Gertrude Emefa Donkor described the website as Ghana’s first “24-hour digital gold showroom,” enabling customers worldwide to browse handcrafted jewellery, track real-time prices, make purchases, and schedule pickups at showrooms across the country.
Ms. Donkor stated that GoldBod is committed to transforming Ghana’s raw gold into world-class finished products, enhancing value addition and retaining foreign exchange within the country.
She highlighted the company’s flagship investment product, the GoldBod Jewellery Tablet, available in 1g, 5g, 10g, and 1oz, noting that the pure 24-karat tablets offer Ghanaians a straightforward way to secure long-term wealth.
Emphasizing craftsmanship, she added that all GoldBod jewellery pieces are meticulously handcrafted by Ghanaian artisans, reflecting local creativity, skill, and heritage.
GoldBod further announced plans to expand operations, explore strategic partnerships, and open flagship stores across Ghana and beyond, with a vision to establish Ghana as Africa’s leading jewellery and investment-gold brand.
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