MultiChoice Ghana has pushed back against recent calls from Communications Minister, Samuel Nartey George, for a reduction in DStv subscription fees following the recent appreciation of the Ghanaian cedi.
In a statement signed by its Managing Director, Mr. Alex Okyere, dated August 3, 2025, the company affirmed that suggestions that its pricing should be reduced drastically is untenable.
“While we appreciate the recent appreciation of the cedi— which we have never referred to as a ‘fluke’— it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement read.
However, it reiterated its commitment to keeping subscription costs as low as possible despite the difficult macroeconomic and competitive environment.
The company explained that any review of pricing must be balanced against the need to maintain service quality and customer experience.
MultiChoice confirmed that it has submitted a proposal for further engagement to the Minister and the NCA in hopes of reaching a resolution.
The company reminded of its long-standing presence in Ghana, having operated in the market for over 30 years, and acknowledged the importance of protecting the livelihoods of all its stakeholders.
MultiChoice assured subscribers and stakeholders that it remains committed to quality service delivery and compliance with all laws and regulations in Ghana.
The company also called for a continuation of constructive dialogue with the Minister and the relevant authorities.
