On 5th December 2025, CLUB Lager, Ghana’s number one beer, brought football lovers, dignitaries, and media together for a vibrant evening at the Polo Beach Club, hosting the official 2026 FIFA World Cup Final Draw.
The event marked a major milestone for both the nation and the brand, as CLUB Lager was officially unveiled as the Official Beer of the 2026 FIFA World Cup in Ghana.
The ceremony attracted key representatives from the Ghana Football Association, the Ministry of Youth and Sports, and prominent sports media personalities, who joined fans to witness the historic moment.
The atmosphere was charged with excitement as guests celebrated Ghana’s qualification and looked forward to another memorable World Cup journey.
Throughout the evening, attendees enjoyed interactive football-themed activities, including mini goalpost challenges with exclusive CLUB Lager merchandise up for grabs, and engagement zones designed to heighten anticipation for the tournament.
Vanessa Kavi, Marketing Lead for Accra Brewery PLC, said, “Football has always been Ghana’s heartbeat, and CLUB Lager has always been at the centre of those shared moments of joy, unity, and celebration. Becoming the official beer of the 2026 FIFA World Cup in Ghana is not just a partnership; it is a promise—a promise to stand with Ghanaians through every cheer, every goal, and every unforgettable ‘LinkOp’ moment.”
She added that the “Cheers to Chales” initiative will anchor the brand’s World Cup engagements, reinforcing CLUB Lager’s commitment to togetherness.
Solomon Ayiah, Corporate Affairs Lead, noted, “Football is one of the strongest cultural bonds we share as a nation. As we support fans through the World Cup journey, we remain equally committed to our Smart Drinking agenda. Accra Brewery PLC continues to champion responsible consumption at all our events and activations. This World Cup season, we are not only powering celebrations across Ghana but ensuring all our consumers ‘drink like a boss.’”
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