The highly anticipated 10th edition of Big Brother Naija (BBNaija) is set to premiere on Saturday, July 26, 2025, with organizers promising a landmark season filled with surprises, drama, and intense competition.
MultiChoice Nigeria made the official announcement during a press briefing on Wednesday, confirming that fan-favorite Ebuka Obi-Uchendu will return as host for the milestone season.
This year’s edition will feature a brand-new format, departing from last season’s “No Loose Guard” twist, which saw housemates compete in pairs. Organizers hinted at the return of two separate houses, reminiscent of the popular “Level Up” season, to heighten the competition and strategic gameplay.
A record-breaking grand prize of N150 million—the biggest since the show’s inception in 2006—is up for grabs, making the stakes higher than ever.
BBNaija Season 10 will launch with two opening nights on Saturday, July 26, and Sunday, July 27, and will run for 71 days, offering fans over ten weeks of non-stop entertainment.
The show promises its signature blend of romance, rivalry, alliances, drama, and evictions—plus unexpected plot twists to keep viewers on the edge of their seats.
This season’s winner will succeed Kellyrae, who made history in Season 9 as the first married housemate to win the competition, walking away with N100 million.
With bigger rewards, tougher challenges, and a fresh format, BBNaija Season 10 is shaping up to be the most thrilling yet.