We Naturals, one of Africa’s leading natural hair care brands, has taken a bold step in celebrating African heritage with the commissioning of its new Hair & Heritage Hub.
The hub is designed as a center for education, empowerment, and practical solutions for maintaining healthy natural hair.
For years, We Naturals has been at the forefront of providing affordable, handmade products and natural oils for every hair need. With the new hub, the brand aims to go beyond products to share knowledge and preserve cultural identity.
Speaking at the commissioning, Founder and CEO Dorinda Mawuenya Quashie emphasized the importance of natural hair in celebrating African culture.
“Our natural hair is not just beauty—it is identity, it is heritage. We want women to know that keeping natural hair is not only healthy but also a powerful way of honoring our African and Ghanaian roots,” she said. She encouraged women to embrace their natural textures and invest time in proper hair care.
“It is important for every woman to value her hair, treat it well, and carry it proudly. This hub is here to educate, support, and provide solutions to help women do just that,” she added.
The event also recognized dedication and loyalty within the brand. One of the longest-serving staff members was honored with a ₵10,000 cash award for her hard work and unwavering support over the years.
The commissioning attracted hairstylists, entrepreneurs, and media personalities, all united in promoting natural and healthy beauty.
Source: Kodwo Mensah Aboroampa