Former President John Agyekum Kufuor has called for the establishment of a pan-African media powerhouse to unite the continent and reshape how Africa is represented on the global stage.
Speaking at the Broadcasting at the Crossroads forum hosted by the Africa Media Bureau in Accra on Friday, September 26, Kufuor emphasized the urgent need for Africans to tell their own stories—capturing the continent’s identity, challenges, and opportunities.
He proposed Accra as the hub for such an initiative, envisioning a platform that connects Africans across linguistic and regional divides while promoting cultural exchange and continental integration.
“If professional media people could establish a powerful agency, say here in Accra—very African—to tell African stories, whether political, economic, social, entertainment, or trade-related, I tell you, before long the African in Nigeria, Nairobi, or South Africa—we would do better,” he said.
Kufuor lamented Africa’s dependence on external media narratives, arguing that these distort the continent’s image and undermine its identity.
He also pointed to colonial-era divisions, such as language barriers, and Africa’s limited control over digital platforms as obstacles to unity and self-definition.
“Poor Africa so far has tended to be defined from outside. We are seeking our identity,” he said.
“We still are locked into the blinkers of colonialism, Anglophone, Francophone, Lusophone—we do not know ourselves.”
Source: Adomonline
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