Ghanaian-American filmmaker Leila Djansi has cautioned filmmakers against relying on YouTube as a primary distribution platform, describing it as unproductive and unreliable.
Speaking on Hitz FM’s Daybreak Hitz with Kwame Dadzie and Doreen Avio, Djansi urged industry players to explore more sustainable channels instead of placing their financial hopes on the streaming site.
“Personally, I don’t believe in the film fund. I think it is premature because there is no proper distribution. If you give the film fund, how are they going to make profit? People think we are just going to put films on YouTube. I’m sorry, YouTube is going to collapse very soon. There is too much congestion, and they are always changing their policies. If you oversaturate it, they reduce the earnings. So how much can you really make if you just put your film there?” she said.
Djansi argued that a government-backed film fund would be wasted if movies ended up on YouTube, stressing that piracy further weakens the platform’s viability.
She also raised concerns about the shortage of qualified film crew in Ghana and announced the Film Crew Networking Fixer, scheduled for Sunday, 24 September 2025, at the Kwame Nkrumah Memorial Park at 6:30 pm. The event will serve as a platform for professionals across the film value chain to connect and collaborate.
Source: Joy Entertainment
