In a time when urban spaces are buckling under the weight of waste and public apathy, a bold new force is rising — and it’s being led not by government, but by students determined to clean Ghana, one street at a time.
Meet CleanVibeGhana, a dynamic movement of Master’s students from the University of Media, Arts and Communication (UniMAC), who are tearing down the walls between theory and action. As part of their Development Communication programme, these young changemakers (operating as Social Change Group 9) have launched a far-reaching sanitation campaign that is shaking up the capital and rewriting what civic leadership looks like.
With a mission that stretches beyond sweeping streets, the group is challenging a national mindset, confronting the culture of neglect, and pushing for a cleaner, healthier, and more accountable future.
Beyond Cleaning — They’re Changing Behaviour
Armed with brooms, megaphones, and a passion for social change, the team launched a city-wide clean-up and education drive across parts of Accra. But this wasn’t a photo-op campaign. From clearing clogged drains to face-to-face education with traders and transport operators, CleanVibeGhana went deep into the streets — and deeper into the hearts of communities.
“We’re not cleaning for show — we’re cleaning to shift how people think. Sanitation is a mindset, not an event,” said a team lead on site.
Their message is simple yet powerful: clean cities are not made by sweeping alone, but by citizens who care.
Partnership with BuzzStop Boys: When Influence Meets Action
To supercharge their impact, CleanVibeGhana teamed up with the widely admired BuzzStop Boys — a youth-led sanitation brand known for hands-on activism and high-impact clean-up drives in Accra.
Together, they brought electric energy to the streets — combining academic insight with street credibility. The partnership gave the campaign not just reach, but relevance, especially among young people who now see sanitation as a cool, community-driven cause.
“BuzzStop Boys gave our vision wings. This is what real collaboration looks like — brains and brooms working together,” said one CleanVibeGhana spokesperson.
Building a Clean Future Through Schools
But the movement isn’t just targeting today — it’s investing in tomorrow.
CleanVibeGhana took its message to St. John’s Grammar Senior High School, where they held an engaging sanitation talk with students. Through storytelling, dialogue and participatory learning, the team educated students on environmental hygiene, responsible waste management, and the power of youth-led advocacy.
“If we can plant this consciousness early, we won’t have to fight this hard tomorrow. A clean future depends on how we teach our young people today,” one facilitator remarked.
Building a clean future through schools
The Digital Front: From Streets to Screens
In a campaign that bridges offline action with online momentum, CleanVibeGhana has lit up Facebook, Instagram and X (formerly Twitter) with compelling reels, community testimonials, and real-time updates from their activities.
Their bold visuals, sharp messaging, and use of hashtags like #CleanVibeGhana and #HealthierFuture have created a growing online movement — attracting the attention of influencers, NGOs, and concerned citizens across the country.
“Our brooms clean the streets, but our content cleans minds,” the team says.
Their Message to Ghana: Sanitation Is Not Someone Else’s Job
As Ghana continues to grapple with poor waste management and its devastating health consequences, CleanVibeGhana is sounding a national alarm.
“We cannot wait for assemblies or ministries. Change starts from the ground up — from classrooms, bus stops, markets, and homes. A clean Ghana is a Ghana where everyone picks up after themselves — and holds others accountable.”
They are urging stakeholders across all sectors — from municipal authorities to corporate bodies — to support youth-led initiatives and expand them nationwide.
Follow the Movement
Facebook: CleanVibeGhana
Instagram: @cleanvibeghana
X (Twitter): @cleanvibeg
The Clean Generation Has Arrived
CleanVibeGhana is not a school project. It is a blueprint for how youth can lead — and win — the war on filth. By merging boots-on-the-ground activism with creative digital engagement and strategic partnerships, these students have proven that when young people move with purpose, entire cities can follow.
This is not a moment. It is a movement. And it’s only getting started.
Source: Ivy Priscilla Setordjie
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