The Head of the Marketing Department at the University of Professional Studies, Accra (UPSA), Dr. Ibn Kailan Abdul-Hamid, has responded to a viral video that has sparked widespread debate on social media regarding the university’s professional dress code policy.
The video, which appears to show some students being turned away from class for failing to adhere to the university’s dress standards, has drawn both criticism and support from the public.
In a statement signed by Dr. Abdul-Hamid, the university reaffirmed its longstanding commitment to professionalism, discipline, and integrity—values it says are deeply embedded in its institutional culture.
Dr. Abdul-Hamid described the video as having been “recorded and shared without proper authorisation,” and cautioned the public against forming conclusions based on a single perspective.
He disclosed that the university has initiated an internal investigation into the incident and urged the public to allow the process to run its course before making judgments.
“The University’s professional dress code is not arbitrary. It is rooted in a philosophy that prepares students for the real-world expectations of corporate Ghana and beyond,” the statement noted.
The university explained that the policy has been part of the student experience for decades and is widely embraced by alumni who now occupy leadership positions in various sectors.
While acknowledging public concerns, Dr. Abdul-Hamid stressed that UPSA takes seriously matters relating to dignity, professionalism, and communication. He, however, called for a balanced perspective that respects the university’s core values while appreciating generational shifts in student identity and self-expression.
He noted that while Generation Z students may adopt more liberal views on fashion and personal branding, such freedoms must align with institutional expectations.
“We do not seek to suppress individuality,” he stated. “But rather to harmonise personal expression with professional standards.”
Dr. Abdul-Hamid urged stakeholders—including alumni, parents, employers, and the public—to continue supporting the values that have guided UPSA’s growth over the years.
“UPSA is not just an academic institution; it is a professional brand,” he said. “And like any strong brand, it evolves with time but never loses sight of its core identity.”
Source: Albert Kuzor
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