The CEO of Renault Ghana – Mr Jihad Hijazi, who signed on behalf of his company, expressed pride as well as a total commitment to the exciting new venture which will be broadcast LIVE every two weeks.

Speaking at the impressive signing and presentation ceremony at Premium Motors headquarters in Accra, Mr Hijazi said he believes boxing is about to step up a whole new level with the Professional Boxing League in the country.

“This is a project we are proud to be part of as our contribution to sports development in Ghana through boxing,” he said.

Meanwhile, iMax Media Group, who are lead investors with 1.7 million dollars for the Boxing League, was represented by Director Mr Fadi Fattal together with Yaw Ampofo-Ankrah and rederick Amoah.

The President of Ghana Boxing Authority, Abraham Kotei Neequaye, signed and sealed the contract with the highly respected car manufacturer.

Renowned Ghanaian Boxing promoters John Amanfo and Michael ‘Golden Mike’ Tetteh, also represented the Board of GBA.

The two vehicles will be presented to the Best Overall Boxing Gym and the Best Overall Boxer at the end of the upcoming bi-monthly boxing championship.

The novelty league, which is due to take off on the 19th of February 2022 at the Bukom Boxing Arena, will feature 12 gyms and over 100 boxers.

The Ghana Professional Boxing League itself was launched on 23rd December 2021 and has been hailed as one of the most significant sports projects in Ghana in recent times.

The GBA and iMax Media Group signed a five-year boxing development partnership deal at the launch in the presence of key boxing stakeholders.

At the launch, the CEO of Imax Media Group, Maxwell Techie, reiterated that it was indeed a great honour for his organisation to work with the entire boxing fraternity to rebrand, develop and promote boxing in Ghana.

This brings to four, the number of vehicle manufacturers intending to put up assembly plants in Ghana.

German auto giant, Volkswagen, Japan’s Nissan and China’s Sinotruk hope to establish assembly plants in the country.

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Fabrice Cambolibe, the Vice President and Chairman of the Africa-Middle-East-India (AMI) Region at Renault, disclosed this when he called on President Nana Addo Dankwa Akufo-Addo at the Jubilee House in Accra.

He told President Akufo-Addo that Renault had studied keenly the business climate in Ghana adding; “We will see if our capacity to bring our products to this country are marching with your policy and, if it is okay, we will be delighted to do that.”

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“I have noticed a lot of values in the country, and they are very important to us. I hope that we will be able to concretize it in a really hard project, not a short-term project, but a long-term project, and if everything is matching, we will come back to you as soon as possible.”

President Akufo-Addo welcomed the news by the French automaker to establish in Ghana, saying it is an indication of the confidence the world has in the country’s economy and the business-friendly policies the Government had instituted over the past two years.

Ghana, he said, with its geographical location and sound economic policies and outlook, was the most ideal country in West Africa to establish an assembly base.

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Noting that Ghana had now become the largest recipient of Foreign Direct Investment in West Africa, the President said Renault could not have picked a better location to pitch camp.

“We are the second largest economy in West Africa. So there are lots and lots of reasons why Ghana is a well-positioned place for you.

“We are looking upon ourselves as the gateway to West Africa, to a market of some 350 million people, which is scheduled to go up to 500 million people by the year 2030. So we think that it will be a good place for you to make it,” the President said.

Renault was established in 1899. The company produces a wide range of vehicles including cars and vans, trucks, tractors, tanks, buses/coaches and autorail.

In 2016 Renault was the ninth biggest automaker in the world by production volume. By 2017, the Renault–Nissan–Mitsubishi Alliance had become the world’s biggest seller of light vehicles, bumping Volkswagen AG off the top spot.

Headquartered in Boulogne-Billancourt, near Paris, the Renault group is made up of the namesake Renault Marque and subsidiaries, Alpine, Automobile Dacia from Romania, Renault Samsung Motors from South Korea, and AvtoVAZ from Russia.

It has a 43.4 per cent controlling stake in Nissan of Japan, and a 1.55 per cent stake in Daimler AG of Germany (since 2012, Renault manufactures engines for the Daimler’s Mercedes A-Class and B-Class cars).

Renault also owns subsidiaries RCI Banque (automotive financing), Renault Retail Group (automotive distribution) and Motrio (automotive parts).

It has various joint ventures including Oyak-Renault (Turkey), Renault Pars (Iran). The French Government owns a 15 per cent share in Renault.

Premium Motors CEO, Jihad Hijazi told Myjoyonline.com Tuesday, the facility was designed for tomorrow’s buyer.
“It is a showroom that is full of innovation, designed for the savvy consumers to come and experience the product itself before they purchase it,” he testified about the facility christened Renault Store.

The showroom is clean and has an uncluttered space with a 3D Configurator as well as colour pallet that affords consumers the opportunity to design vehicles to their specification.
The Renault Store gives consumers a sneak peek at the micro-elements of the vehicles they will like to purchase and delivery is done right inside there.

Renault Ghana CEO, Jihad Hijaz
Mr Hijazi captured the experience when he said: “we are selling you not just a product to take you from A to B, but a product you will be passionate about.”
Renault vision for Ghana
The Renault experience is a piece of the grand vision of the global brand aimed at bringing comfort to families around the world.
The Renault Group made up of a crucial alliance is globally the most sought after brand by automobile users, selling more than other vehicles.

A passionate Mr Hijazi said the vision of the brand is to maintain the best position and to ensure that it provides very safe and affordable solution for anyone who wants to buy a vehicle in the country.
Renault Kadjar and Koleos
Renault has confirmed its commitment to its new focus by introducing two new SUVs onto the Ghanaian market.
The Renault Kadjar and Koleos were also unveiled at the grand opening of the high-tech showroom.

Renault Kadjar
Mr Hijazi referred to the two new vehicles as the “Cinderellas of the market.”
He explained the value that the consumer gets from the products is worth more than what others are offering in the market.
“It is not a car that we are selling, it is an emotional tool,” he told the reporter.

Renault Koleos
The Renault Kadjar Dynamique is a five-seater SUV with a 1,200cc Turbo Charged and GDI 4-Cylinder Petrol Engine. It consumes less fuel which means that on an average, consumers will be able to save about 40 percent on fuel.
The Renault Koleos Dynamique is also a five-seater SUV with 2,500cc CVT and MPI 4-Cylinder 175hp Petrol Engine.

Renault Koleos Engine
The two vehicles have blind spot detection systems, tire pressure monitoring systems, navigations systems and very fancy lightening mood that helps the user to change the mood of the vehicle.
The theme of the dashboards could be changed to digital, depending on the needs of the user. They have hands free parking system that helps the user to bark some instruction for the vehicle to automatically park.

Renault Koleos
These specifications among others cost from $30,000 to $40,000 but the equivalent in the market will not cost less than $90,000, Mr Hijazi said.
Solidifying the brand
The two new vehicles and the high-tech showroom help to solidify the brand Renault in Ghana.
Premium Motors Marketing Manager, Shirry Borketey Manison is optimistic the brand face-lift will help to drive sales for the company.

Renault Ghana Marketing Manager, Shirry Borketey Manison
“This year our vision was to make the brand visible and make it acceptable in the country by introducing new modules,” he expressed satisfaction in the work done so far.
He talked about the Logan, Sandero and SUV modules, which he said are moderately priced for every profession and age bracket.

In terms of payment plan, Mr Manison said the company has put in place a team of credit officers, whose job it is to determine the credit-worthiness of clients.
“When you walk in, we will access your credit worthiness and if you qualify you do part payment and the rest is spread over a year,” he said of consumers who might not be able to make full payment.

With a giant vision to make vehicle ownership in the country an easy one as well as churning out products that are emotional, Premium Motors CEO is confident the brand has come to stay.
“Renault is here to stay. We are here to serve every Ghanaian,” Mr Hijazi said.