One of Ghana’s foremost hotels joined the Selewa pop-up market also helped vendors to generate leads for their various products.

The goods on display included authentic African fabrics and clothes, exquisite beads, footwear, natural skin and hair products, paintings and sculpture were all offered at discounted prices.

The market which was scheduled to open at 12 mid-day opened at 10 a.m as shoppers mostly hotel guests couldn’t wait to grab a bargain on the beautifully handmade African goods being exhibited at the event – first of its kind at the Golden Tulip Accra.

Some of the popular brands who marked the event include, Vlisco, Balkyz, Eya Naturals, Ojeanne Clothing, Gold Coast Miniatures and Enam African Collection among others.

Beyond the buying and selling, there were side attractions which included a children’s play area, good live band music and a poolside bar.

To climax the event, Selewa African Market featured a fashion show by models from the DSG Model Management who showcased some of the products on display at the market. It was a complete day of African glamour.

The Selewa African Market was organized via collaboration between Golden Tulip Accra and Melon Concepts, promoters of the Selewa Pop-up Market.

This is in collaboration with Melon Concepts, promoters of the Selewa Market pop-up market concept.

The market will feature a selection of vendors from Ghana and across the West African sub-region stocking contemporary African wear and fabrics.

There will also have dealers in hand-made beads, footwear, bags, natural skin and hair products, the finest selection of African paintings and sculpture pieces and so much more.

The Assistant Sales and Marketing Manager Solomon Wollie Wollimoh, in an interview, spoke of his delight about the upcoming event.

“We are excited to be associated with this event as an African-style hotel providing a safe haven for both business and leisure travelers. We embrace ideas that will add value to the services we offer and we believe the Selewa African Market will be a perfect complement.

“We are offering our guests the opportunity to shop for the finest collection of authentic African goods right here in the comfort of their favorite hotel,” he said.

According to the Food and Beverage Manager, Marshall Otu, “this is a fantastic opportunity to showcase the best from Africa by way of Fashion, Food and Music.

“We will like to leverage this market to expose the general public to our extensive  à la carte menu of continental and Ghanaian cuisine and our themed buffet services”

The Selewa African Market is the fifth market event to be organized by Melon Concepts over the last two years with the latest of the being a three-day Beach Market at the La Pleasure beach, Accra.

The market hosted over 75 vendors including celebrated brands like We Naturals, Eya Naturals, Ojeanne Clothing, PinUp Queens, Danique Beauty, Fabulocity and Enam African Collections

Just like past Selewa markets, the Selewa African Market promises to be an exciting shopping experience for exhibitors and customers. It is a one stop place where quality, authentic African goods at discounted prices offered in a serene atmosphere, filled with fun and good live band music.

It’s the perfect occasion to shop and socialize while treating yourself to exquisite cuisine and drinks from the Golden Tulip Accra. Admission is free.

Source: Ghana/Joy Business