Ghanaian producer and reggae-dancehall artiste, Shatta Wale has outlined the most important conduit to success in music.

Shatta Wale, formerly known as Bandana re-branded and is now one of Ghana’s finest artiste in the music industry.

To him, the way to success as a musician is to always tell your story to your followers.

He said “The secret is simple…always tell your story…show them how you started…There’s no one SM Fan who doesn’t know my story”.

Shatta Wale is expected to launch the “Reign Album” in October; an album which is well anticipated across the world.

Shata Wale, born Charles Nii Armah, is the leader, chief executive officer (CEO) and founder of the Shatta Movement Records (SM) or (SM4LYF).